For regional resellers and installers

Stop selling boxes.
Start owning the meter.

You already sell and install chargers. Today that is a one-off invoice: you fit the unit, you send the bill, and the relationship goes quiet until something breaks. Every charger you install could instead be a line on a monthly invoice — because the platform underneath it is yours to resell.

See the maths Become a reseller

The problem with selling hardware.

A charger is a good sale exactly once. The margin is real but finite, and next year you have to find another customer to earn it again. Meanwhile the platform the charger reports to — the part your customer pays for every month, forever — belongs to somebody else.

 Selling hardware onlyHardware + platform
Year oneMargin on the unit, onceMargin on the unit, plus a monthly line
Year two€ 0 from last year's customerThe same monthly line, with no new sale
Year fiveStill € 0Five years of compounding base
What your business is worthValued on this year's salesValued on recurring revenue, at a far higher multiple
Customer contactGoes quiet after handoverMonthly — which is where the next sale comes from

What that is worth to you.

Put in the numbers you actually do. Everything is calculated live and you can check every line.

Each charge point costs you € 0 for its first 30 months, then € 3 per month — so the default is € 0 for the first two and a half years, and the calculator below applies the € 3 from month 31. What you charge your customer is entirely yours to set.

Hardware margin / year—
Chargers under management after 1 year—
Recurring revenue, end of year 1—
Recurring revenue, end of year 3—
Recurring revenue, end of year 5—
Total earned over 5 years—
Of which recurring—

For distributors & volume resellers

Commit to 250 chargers.
Own the volume tier in your market.

The operator programme builds a network. This one builds a business selling into one. Commit to 250 e-flo PRO chargers at € 540 each — € 135.000 — with € 65.000 down and the remaining € 70.000 over six months — the first two of them payment-free. You sell before you pay: the stock funds its own instalments.

What the commitment buys

250 × e-flo PRO 22 kW, two RFID cards each€ 135.000
Per charger — fixed for the whole commitment€ 540
Down payment€ 65.000
Financed — 2 months deferred, then 6 instalments€ 70.000
Monthly instalment, months 3 to 8€ 11.667
MobiFLO platform per charge point, first 30 months€ 0
…and after that€ 3 / month

Called off in batches against your own sell-through — you are not warehousing 250 chargers. Delivery schedule, territory focus and payment dates are agreed in writing.

Why we price it this way

€ 540, not € 530 — and we will say why. Our spot price at ten units and up is € 530, paid before the pallet leaves. Here you pay € 10 more per charger and we carry € 70.000 for you, interest-free, with the first two months payment-free. That tenner is the financing, and it is cheaper than any bank would price the same risk.

What you get for it besides the money: a price that is fixed. € 530 has to be re-earned on every order and moves with volume; € 540 is what you pay on charger one and charger 250, however the market turns.

You are not buying a franchise. No territory exclusivity is sold, no royalty is charged and no share of your revenue is taken — you set your street price, you own your customers, and you keep every euro above € 540.

What we ask in return is simple: that the volume is real. The commitment is the price, and it is the only thing we negotiate.

The two deferred months are the point. A distributor opening a market needs stock on the shelf and time to sell it, not a payment schedule that starts before the first customer does. Nothing is due in months one and two; the six instalments then run alongside your sell-through.

Selling to installers who then operate chargers for their customers? Every unit you move carries MobiFLO with it — the software argument your competitors' shelves cannot answer.

What 250 chargers earn you

Your numbers, calculated live. Hardware margin plus what you bill for the platform, against the € 3 per charge point we charge you from month 31.

Buy price is fixed at € 540 by the programme. The platform costs you € 0 per charge point for its first 30 months and € 3 per month after — both are in the maths below.

Margin per charger—
Hardware margin on all 250—
Months to sell the batch—
Sales cover the € 65.000 down payment after—
Your sales per month—
Instalment months 3–8 · covered by sales?—
Platform profit in year 3 (after our € 3)—
Total gross profit over 3 years—
Of which recurring—

Talk about the distributor programme → See it against Zaptec, Easee, Wallbox & Alfen

Figures are illustrative and depend on your own selling price, sell-through and platform attach rate. Programme terms, delivery schedule and payment dates are agreed in writing. Financing is subject to acceptance.

How it works.

1. You buy at reseller pricing

The e-flo PRO lists at € 699 excluding BTW. You pay € 580 under ten units and € 530 at ten and up — so € 169 a charger, around 32% on your buy price, before anything you bill for the platform.

2. The platform comes with it

Every e-flo charger you install runs on the MobiFLO CPMS at € 0 per charge point for its first 30 months, then € 3 per month. Whatever you bill your customer above that is margin — and a charger you replace starts a fresh 30-month window.

3. You bill monthly, under your name

You set the price, you own the invoice, you own the relationship. We are not in the room.

4. Your customers stay

A customer whose sites, tariffs, RFID cards and invoicing live in a platform you supply does not switch for € 20 off a box.

5. You keep the service work

Monthly contact surfaces faults, expansions and new sites before anyone else hears about them. The install pipeline feeds itself.

6. Nothing is locked

The charger speaks open OCPP. If your customer ever wants a different backend they can have one — which is exactly why they trust you to sell them this one.

Questions resellers actually ask.

Do I need to be a CPO to resell this?

No. Most resellers never operate a network themselves — they sell and install for customers who do. If you do want to operate your own network, that is the operator programme, which is a different offer.

What is the distributor programme, and how is it different from normal reseller pricing?

Normal reseller pricing is per order: € 580 under ten units, € 530 at ten and up. The distributor programme is a commitment: 250 chargers at € 540 each — € 135.000 in total, with € 65.000 down and the remaining € 70.000 over six months — the first two payment-free, then six instalments of € 11.667. Stock is called off in batches as you sell rather than warehoused up front. The deferral exists so a distributor opening a market can sell before paying. It suits anyone who wants a fixed price that does not move order by order. No territory exclusivity is sold and no royalty or revenue share is charged.

What does the platform cost me per charger?

€ 0 for each charge point's first 30 months, then € 3 per charge point per month. Bill your customer € 5–8 and the spread is yours from day one and still yours after month 31. A charger you replace starts a fresh free window, so keeping your estate current keeps your cost near zero.

Can I put my own name on it?

Yes. The operator console and the driver app can carry your branding, so your customer sees your business, not ours.

What if my customer already has chargers from another brand?

The platform speaks OCPP 1.6J and 2.0.1, so most existing hardware can be connected. Note that only e-flo chargers come with the platform at no cost — other brands are licensed normally.

What margin can I expect on the hardware?

The list price is € 699 excluding BTW. You buy at € 530 from ten units (€ 580 below ten), so roughly € 169 a charger — about 32% on your buy price — and more if you sell above list, which many installers do inside a fitted package. Over any period longer than a year the recurring platform revenue is usually the larger number.

Which regions are open?

The EU, Morocco and the Gulf. There is no exclusivity and no protected territory — we would rather have several good resellers in a market than one who sits on it.

How long does delivery take?

Ten days from payment for standard orders, because we don't overstock — orders go into an optimised production process instead of sitting in a warehouse. Volume orders get a confirmed schedule with the quote.

FOR INSTALLERS & OPERATORS

Add a charge card in seconds, at the charger

Every e-flo PRO supports a master key card. Hold the master key to the reader, take it away, then hold the card you want to authorise to the reader — it is written to the charger's local whitelist straight away. Present the master key again and tap a card that already has access to remove it.

No laptop, no site visit and no back-office ticket. It keeps working with the charger offline, because the whitelist lives on the charger itself.

Managed at the unit
Handing a site over needs no engineer — whoever owns it adds and removes cards themselves.
Works offline
The whitelist is stored on the charger, so access changes never wait on a connection.
Cannot start a session
A master key only manages permissions. It can never start a charging session itself.

Let's talk numbers for your region.

Tell us how many chargers you place a year and where, and we will come back with reseller pricing and the platform terms in writing.

Email sales@e-flo.eu

Or see the partner programme and the operator programme.

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